VMX

VMX stands for Vision Media Experience and it consists of a digital screening app that allows studios and content creators to stream their content privately and with an added layer of DRM security, it also allows studios to screen titles up for awards. The company had a long-standing history in the film industry logistics businesses, sending out physical invitations to screeners and managing physical promo displays, and needed a brand revamp to represent their transitioning into a SaaS platform that offered digital services such as secure digital screeners and digital marketing. The brand I created aimed to convey the reliability and cybersecurity features of the product, catering to studios and producers, while establishing itself as an accessible, modern digital platform for uploading media content that would eventually be geared towards independent users.